CHARLOTTESVILLE \u2013 The Cavalier Daily, the University of Virginia\u2019s independent student newspaper, announced Friday a comprehensive plan to shift focus from the traditional daily newspaper to a digital-first newsroom. Starting in August 2013 the organization will replace its daily newspaper with a revamped biweekly newsmagazine and expand online and mobile content offerings.<\/p>\n
The newsmagazines will hit stands twice a week \u2013 Monday and Thursday – and offer extensive analysis, informative graphics and an increased focus on features, local entertainment and weekend previews.<\/p>\n
The reader-friendly, biweekly print newsmagazine \u201cwill feature more of the in-depth, investigative journalism that our readers crave, especially at a time when there are important issues related to University governance that merit closer examination,\u201d said Matthew Cameron, outgoing Cavalier Daily editor-in-chief.<\/p>\n
New digital offerings include plans for mobile and tablet apps, a daily e-newsletter, high-quality multimedia content and an increased emphasis on social media and web graphics.<\/p>\n
\u201cPlatforms such as Twitter, Facebook and blogs are becoming increasingly popular,\u201d said Kaz Komolafe, Cavalier Daily managing editor. \u201cAfter an assessment of the newspaper we decided the best way of riding the wave of contemporary journalism was to move with the times.\u201d<\/p>\n
Breaking news articles, blogs, videos and other daily content will continue to be posted on the newly redesigned Cavalier Daily website, which launched last August.<\/p>\n
\u201cFrom a literary perspective [restructuring] will allow us to cover breaking news the way it should be covered \u2014 fast,\u201d Komolafe said. \u201cWe will also be able to offer more in-depth coverage of events, which we are currently prevented from doing because of the time limitations of producing a daily print newspaper.\u201d<\/p>\n
The announcement comes amidst an array of shifts in the news media environment, including at U.Va.<\/p>\n
\u201cMuch of our audience is now getting its news online, and the print frequency reduction will free up time and resources that we can devote to producing digital content that is better tailored to our readers’ preferences,\u201d Cameron said.<\/p>\n
The Cavalier Daily received a $20,000 grant from the University of Virginia Parents\u2019 Committee in November last year for digital expansion efforts.<\/p>\n
The redesigned print product is part of a greater rebranding strategy, which will include a new logo, renewed marketing efforts and a stronger advertising section suited to serving business partners and clients in a digital age.<\/p>\n
\u201cThe Cavalier Daily’s mission is two-fold: to provide a high-quality journalistic product to the University community and to train staff members in the art of journalism,\u201d Cameron said. \u201cThis print frequency reduction will help us to do both.\u201d<\/p>\n
Serving the University of Virginia since 1890, The Cavalier Daily is the University\u2019s financially and editorially independent student voice, as well as one of the nation\u2019s oldest and most prestigious college newspapers.<\/p>\n
###<\/p>\n
Contacts:<\/b>
\nMatthew Cameron
\nEditor-in-Chief, The Cavalier Daily
\nm.cameron@cavalierdaily.com<\/p>\n
Kaz Komolafe
\nManaging Editor, The Cavalier Daily
\nk.komolafe@cavalierdaily.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Cavalier Daily announces plan to expand digital offerings, revamp print newspaper CHARLOTTESVILLE \u2013 The Cavalier Daily, the University of Virginia\u2019s independent student newspaper, announced Friday a comprehensive plan to shift focus from the traditional daily newspaper to a digital-first newsroom. Starting in August 2013 the organization will replace its daily newspaper with a revamped biweekly […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4],"tags":[],"class_list":["post-160","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\n