{"id":420,"date":"2016-05-19T11:14:50","date_gmt":"2016-05-19T15:14:50","guid":{"rendered":"http:\/\/aig.alumni.virginia.edu\/cdaa-college-topics\/?p=420"},"modified":"2016-05-19T11:14:50","modified_gmt":"2016-05-19T15:14:50","slug":"introducing-kelly-mays-the-cavalier-dailys-business-manager","status":"publish","type":"post","link":"https:\/\/aig.uvaalumni.org\/cdaa-college-topics\/2016\/05\/19\/introducing-kelly-mays-the-cavalier-dailys-business-manager\/","title":{"rendered":"Introducing Kelly Mays, The Cavalier Daily’s Business Manager"},"content":{"rendered":"

Kelly Mays, The Cavalier Daily<\/em>\u2019s first professional business manager in more than a decade, started work this week. Mays\u2019 position will bring the paper in line with a large number of other college media organizations such as The Duke Chronicle <\/em>and The Daily Tar Heel<\/em>, who have professional business staffs to support the work of student journalists.<\/p>\n

The original proposal to create this position was drafted at the start of 2016 by The Cavalier Daily<\/em> and agreed to by the Cavalier Daily Alumni Association, who will provide financial support for the hire through fundraising efforts. Eventually, the hope is that the business manager position will pay for itself through additional revenue.<\/p>\n

This position will hold the responsibilities of the former advertising manager role<\/a>, such as aiding with general advertising sales and contact carryover year-to-year, while also expanding revenue streams and planning for long-term change and development.<\/p>\n

According to The Cavalier Daily<\/em>\u2019s current Editor-in-Chief, Dani Bernstein, the biggest goal for Mays will be to make the shift from revenue in print ads to digital ads. \u201cWe not only want to be digital-first in news, but also digital-first in advertising,\u201d Bernstein said. Mays will also seek to increase revenue through other means, such as creating content and products specifically attractive to students at the university.<\/p>\n

\u201cThis role will move out of the day-to-day and into the big picture,\u201d Bernstein said.<\/p>\n

Mays has extensive experience in the areas of print publication, advertising, and business. She began working for Media General in 1998 and worked in various advertising roles at the company over the next 18 years. \u201cI worked with national companies to agencies, all the way to small mom-and-pop stores,\u201d Mays said of her advertising clients.<\/p>\n

Following the birth of her twin daughters in 2013, Mays left Media General and opened her own salon. The business thrived, gaining traction in the community, especially among students from Sweet Briar College. However, the store flooded in October 2015, causing Mays to close the business.<\/p>\n

Mays applied to the business manager position at The Cavalier Daily <\/em>knowing that the duties and responsibilities were precisely her strong suit. \u201cI knew it would be wonderful to get involved,\u201d Mays said. \u201cI love newspaper work. I believe in the power of print, and I believe it will always be a vital source of communication\u2026 When I got the offer letter, I was totally ecstatic. I am honored to be part of such a wonderful organization.\u201d<\/p>\n

Mays plans to \u201cjump in full-force\u201d over the next several months, with goals in mind to not only create incentive structures and organizational shifts within The Cavalier Daily\u2019s <\/em>advertising team, but also to generate connections and mutually beneficial relationships with large businesses within the Charlottesville community.<\/p>\n

Other goals include ensuring that there is a full back-page advertisement for each paper printed, as well as personally teaching students sales techniques that have been successful for her. Mays plans to accompany students on some sales calls, saying, \u201cYou have to have a very strong sales team for any organization to be successful. I know this firsthand from being a business owner.\u201d<\/p>\n

Mays is looking forward to the beginning of fall term for the students to return, stating that she can\u2019t wait to start working as a team. \u201cWhen we become part of a team, we can start implementing new, fun things,\u201d she said. \u201cNewspaper work is fun, if you know how to do it right. That\u2019s why I have loved being a part of the print industry for almost two decades\u2026 We are going to make this great publication even greater.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Kelly Mays, The Cavalier Daily\u2019s first professional business manager in more than a decade, started work this week. Mays\u2019 position will bring the paper in line with a large number of other college media organizations such as The Duke Chronicle and The Daily Tar Heel, who have professional business staffs to support the work of […]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,125,10],"tags":[62,152,41,137,146,121,150,153,144,136,151],"class_list":["post-420","post","type-post","status-publish","format-standard","hentry","category-alumni","category-congratulations","category-students","tag-advertising","tag-business","tag-business-manager","tag-cavalier-daily","tag-charlottesville","tag-dani-bernstein","tag-kelly-mays","tag-sales","tag-student-journalism","tag-uva","tag-virginia"],"acf":[],"yoast_head":"\nIntroducing Kelly Mays, The Cavalier Daily's Business Manager - Cavalier Daily Alumni Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aig.uvaalumni.org\/cdaa-college-topics\/2016\/05\/19\/introducing-kelly-mays-the-cavalier-dailys-business-manager\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aig.uvaalumni.org\\\/cdaa-college-topics\\\/2016\\\/05\\\/19\\\/introducing-kelly-mays-the-cavalier-dailys-business-manager\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aig.uvaalumni.org\\\/cdaa-college-topics\\\/2016\\\/05\\\/19\\\/introducing-kelly-mays-the-cavalier-dailys-business-manager\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Introducing Kelly Mays, The Cavalier Daily’s Business Manager\",\"datePublished\":\"2016-05-19T15:14:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aig.uvaalumni.org\\\/cdaa-college-topics\\\/2016\\\/05\\\/19\\\/introducing-kelly-mays-the-cavalier-dailys-business-manager\\\/\"},\"wordCount\":604,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/aig.uvaalumni.org\\\/cdaa-college-topics\\\/#organization\"},\"keywords\":[\"advertising\",\"business\",\"business manager\",\"cavalier daily\",\"charlottesville\",\"Dani Bernstein\",\"kelly mays\",\"sales\",\"student journalism\",\"uva\",\"virginia\"],\"articleSection\":[\"Alumni Contributions\",\"Congratulations\",\"Student Contributions\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/aig.uvaalumni.org\\\/cdaa-college-topics\\\/2016\\\/05\\\/19\\\/introducing-kelly-mays-the-cavalier-dailys-business-manager\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aig.uvaalumni.org\\\/cdaa-college-topics\\\/2016\\\/05\\\/19\\\/introducing-kelly-mays-the-cavalier-dailys-business-manager\\\/\",\"url\":\"https:\\\/\\\/aig.uvaalumni.org\\\/cdaa-college-topics\\\/2016\\\/05\\\/19\\\/introducing-kelly-mays-the-cavalier-dailys-business-manager\\\/\",\"name\":\"Introducing Kelly Mays, The Cavalier Daily's Business Manager - 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